Tourism is one of the most powerful forces on Earth.
Done right, it fuels economies, protects ecosystems, and uplifts communities. Done wrong, it erodes cultures, accelerates climate change, and diminishes the very wonders we cross oceans to experience.
At Nayara, pursuit of the former is our raison d’être.
For centuries, travel was limited by geography. We crossed rivers, scaled mountains, and sailed oceans, chasing horizons that always seemed to stretch farther. Today, the frontier feels smaller, yet infinitely larger.
Tomorrow’s horizon is not another coastline or mountain range. It is another planet.
But for most of us, it won’t be reached by rocket.
Mars on Earth
The Atacama Desert is Earth’s closest analogue to Mars. Its salt flats, volcanic plateaus, and valleys of stone are so stark that NASA and the European Space Agency send rovers here before they ever touch Martian soil. Astronauts train on its barren ground. Some pockets are so dry and salty that no microbial life has ever been found — a sterility that mirrors the very question scientists have asked for centuries: is Mars dead, or did it once breathe with life?
In the heart of this otherworldly desert stands Nayara Alto Atacama, a lodge shaped from the terracotta cliffs of the Catarpe Valley. It feels less built than unearthed, as if it belongs to the landscape itself. Nights reveal the clearest skies on Earth, which can be seen with the help of our expert guides from our private observatory.
Beyond our resort, the desert offers landscapes that defy imagination: El Tatio Geysers, where superheated water erupts like rocket engines; Valle de la Luna, where dunes and cliffs resemble those on the Moon; and Rainbow Valley, where mineral-rich hills blaze in bands of red, green, and purple.
As humanity pushes further into space, Atacama will be the dress rehearsal. Its observatories — Paranal, home of the Very Large Telescope, and ALMA, the most advanced radio array on Earth — could be linked in real time with telescopes on the Moon and in orbit, turning the desert into the nerve center of cosmic discovery.
When astronauts finally walk on Martian soil, their journey will trace back to this desert.
The Red Planet
For as long as we’ve looked at the sky, Mars has been more than a planet. To the Babylonians it was Nergal, bringer of death and plague. The Greeks called it Ares, a hot-headed, chaotic god who personified the bloodlust of battle. The Romans, inheriting Greek mythology but reshaping it to fit their empire, gave the planet the name we still use today: Mars, god of war and father of its legendary founders, Romulus and Remus.
In the late 1800s, Percival Lowell claimed to see “canals” crossing the planet, sparking theories of ancient civilizations clinging to survival. H.G. Wells turned those visions into alien invaders. A century later, Hollywood brought it back: in The Martian, Matt Damon grows potatoes in perchlorate-laced soil — the same chemical compounds scientists studied in Atacama.
Modern science has replaced speculation with evidence. Scars of rivers and lakes that once carved the planet's surface are proof of ancient flowing water. And earlier this month, the Perseverance rover found organic samples that are the strongest evidence yet.
Most scientists now think there is a 99% chance the planet once harbored life. And Mars may not only have nurtured life — it could have shared it.
Over 300 Martian meteorites have been discovered on Earth, flung here by ancient impacts. The theory of Panspermia suggests those rocks carried microbes with them. If true, Earth and Mars are kin. A trip to the Red Planet won’t be tourism. It will be a homecoming.
Space tourism once belonged to science fiction. Today it sits in investment portfolios with private companies leading the charge. SpaceX, Blue Origin, and Virgin Galactic have shifted exploration from government projects to commercial ventures with an eye fixed on tourism.
By 2050, orbital hotels may hover above Earth. Lunar bases, seeded by NASA’s Artemis program, may host short stays. Mars could even open heritage tours of its first colonies.
The Fermi Paradox
For all our ambition, for all the billions spent on rockets and telescopes, one fact still unsettles us: the universe is silent.
There are more stars in the cosmos than grains of sand on Earth’s beaches, each with planets circling them, many in the habitable zone. By the math alone, life should be common, and yet, we hear nothing.
This contradiction is known as the Fermi Paradox. Where is everybody?
Some scientists argue that intelligent life destroys itself before it can travel far — silenced by war, climate collapse, or technology turned inward. Others suggest advanced species might be watching but choose not to interfere, the way we wouldn’t bother interfering with a colony of ants.
Or perhaps we truly are alone.
The implications are staggering. If we are alone, Earth is not just one world among many — it is the universe’s only voice. Our rainforests, oceans, deserts, and cultures are not simply treasures of a planet, but treasures of existence itself.
That silence reframes tourism, too. To travel responsibly is recognizing that we may be caretakers of the only oasis of life in a vast, indifferent dark.
And so, the most profound future remains here: in rainforests that hum with life, reefs that glow with fish, deserts that whisper of other worlds, and communities that carry traditions across generations.
At Nayara, our choice is clear. Regenerative tourism is not a promise, but practice: off-grid sanctuaries powered by renewables, reforestation programs that restore rainforest corridors, collaborations with communities so travel uplifts lives as well as landscapes.
Because as humanity prepares to step into space, the ultimate luxury isn't reaching other worlds. It's protecting the one we already have.
This September 27th, World Tourism Day, we choose transformation. We choose responsibility. We choose Earth.
👉 Book your Nayara Alto Atacama Journey
FAQs
1. Where is Nayara Alto Atacama located?
In the Catarpe Valley near San Pedro de Atacama, northern Chile, surrounded by terracotta cliffs and desert landscapes that resemble Mars.
2. What makes the Atacama Desert similar to Mars?
Its extreme dryness, salt flats, and volcanic plateaus make it Earth’s closest Martian analogue. NASA and ESA both test rover missions here.
3. How does Nayara Alto Atacama practice sustainability?
The lodge operates largely off-grid, powered by solar energy, sourcing water responsibly, and supporting local communities through fair employment and partnerships.
4. What experiences can guests enjoy?
Stargazing at the private observatory, visiting geysers and valleys, cultural excursions with local guides, and immersion in authentic Andean landscapes.
5. What is regenerative tourism?
It’s travel designed to leave destinations better than before — restoring ecosystems, empowering communities, and reducing environmental impact.
6. How do I get there?
Fly to Calama (CJC) via Santiago (SCL), then drive about 90 minutes to San Pedro de Atacama. Transfers can be arranged directly through Nayara Alto Atacama.
