
Rooted in Community: The Human Side of Hospitality
This is part three of a five-part series exploring the forces that shape the core of Nayara Resorts
In part one, we used the Moon to showcase the immersive experiences rooted in place that define our resorts. In part two, Sunlit Sustainability we traced the power of the Sun and how it fuels our commitment to sustainability.
Now, we shift our focus from the celestial to the human: to the communities that bring each Nayara destination to life. At the heart of regenerative travel is not just the environment—but the people who care for it, depend on it, and shape the guest experience in ways no amenity ever could.
Because while the Moon invites reflection and the Sun inspires action, it’s the community—our team members, our neighbors, our partners—who give it all meaning.
Hospitality, for us, begins not at check-in, but in how we care for the places we call home.
Guanacaste Day: A Legacy of Peace and Progress
Just over week ago, Costa Rica celebrated Guanacaste Day—a national holiday that honors the peaceful annexation of the Guanacaste province in 1824. No battle. No bloodshed. Just a collective belief that Costa Rica’s vision of education, healthcare, and peaceful development aligned with their values. Their decision was summarized in a phrase that became legend:
“De la patria por nuestra voluntad” — “Part of the homeland by our own will.”
It’s a powerful origin story, one rooted in choice, unity, and progress, and that spirit still defines Costa Rica today. This small nation remains one of the few in the world without a standing army. Instead of investing in military infrastructure, it chose to fund health care, education, environmental conservation, and social equity. It leads global indexes in happiness, sustainability, and biodiversity not because of its size, but because of its values.
Those are the values that guide and inspire our work at Nayara—where we believe that travel, when done right, can be a force for good
The Volcano That Changed Everything
For generations, this town of La Fortuna lived off the land. Subsistence farming shaped daily life—cattle, beans, plantains. Then on the morning of July 29, 1968, the ground shook and everything changed.
Without warning, the Arenal Volcano, dormant for nearly 500 years, erupted violently—launching boulders the size of trucks, belching ash miles into the sky, and sending rivers of lava across the landscape. Within minutes, three surrounding villages were erased and several lives were lost---many of them buried under ash and stone as they fled.
And yet, like a phoenix rising out of that very ash something remarkable happened.
Scientists, volcanologists, and journalists from around the world came to study the mountain. Adventurers and photographers followed. Hotels sprang up to house them. Curiosity led to tourism. Tourism led to conservation.
The volcano that had taken so much began, paradoxically, to give back.
Over the following decades, hot springs were developed, rainforest regenerated, and wildlife returned. The town of La Fortuna, once considered remote and rural, became a center of ecotourism in Latin America and began its path towards become a world leader in environmental protection.
In the 1980s, it had one of the highest deforestation rates in the world. Only about 21% of its land remained forested. Through bold conservation policies and a growing ecotourism movement, that figure has now risen to over 50%. According to the World Bank and the UN Environment Programme, it’s one of the greatest environmental turnarounds ever recorded.
Over 90 percent of our Costa Rica team is from the surrounding region. Many grew up in the shadow of the volcano. Some remember when the land was still pasture, or when the rainforest hadn’t yet reclaimed the hills.
We don’t just provide jobs. We offer careers, mentorship, and the kind of long-term support that helps people build futures. Housekeepers become department heads. Line cooks become chefs. Local guides become conservation educators. For many, it’s the first time their family has had access to steady income, health insurance, or educational opportunities for their children.
What began with a volcano has become something even more powerful—a thriving community built on pride, dignity, and the belief that where you come from should never limit where you’re going.
Nowhere is that commitment more visible than in our upcoming housing project for single mothers in La Fortuna. While many women in the region work long hours in tourism, access to safe, stable housing remains out of reach. We’re working to change that. In partnership with local organizations, Nayara is developing a program to provide dignified homes for mothers and their children—designed not just as shelter, but as a true foundation for the future.
This is just one part of a broader commitment. We also support local schools and orphanages with educational materials, school supplies, meals, and infrastructure repairs. Our team regularly volunteers their time through seasonal drives and community initiatives. And by sourcing locally—from farmers and artisans to service providers—we help strengthen the regional economy and ensure that tourism benefits the people who make each destination so special.
Bocas del Toro: Regeneration Through Inclusion and Impact
Bocas del Toro is one of Panama’s most beautiful regions—lush, vibrant, and full of promise. But for much of its history, that promise has gone unrealized. Though ships once passed through its waters carrying bananas and cargo to the world, the wealth rarely stayed.
Then came the Panama Canal.
Completed in 1914, the canal connected oceans and redrew global trade. But it also concentrated infrastructure and investment near the capital, leaving outlying regions like Bocas behind.
At Nayara Bocas del Toro, we see this not as a limitation—but as a call to action.
We focus on local hiring, year-round employment, and robust skills development in hospitality, culinary arts, and language. Many of our team members are the first in their families to work in formal tourism
We support schools, donate educational technology, and partner with grassroots organizations to expand access across remote islands. Our teams also lead coastal cleanups, health awareness campaigns, and seasonal drives that provide essential supplies.
We’re now building a micro-grant program to fund small-scale entrepreneurship—especially for women and youth—and we prioritize local sourcing, connecting guests directly to the work of farmers, fishers, and artisans.
Just as Costa Rica redirected its resources from war to wellbeing, we believe tourism in Bocas can shift from bypass to belonging—from extraction to inclusion.
Alto Atacama: Reclaiming a Harsh and Sacred Landscape
In Chile, the story of transformation begins with silence.
The Atacama Desert—the driest on Earth—was once seen as uninhabitable. But it has always been home to Indigenous communities like the Lickan-Antay, whose relationship with the land predates the Inca and the Spanish by thousands of years.
In the 19th century, the Atacama became the focus of the War of the Pacific, fought over its mineral wealth. The desert was mined, mapped, and claimed—until little remained but silence and salt.
But in time, that silence became sacred.
Scientists came to study the stars. Travelers arrived in search of something elemental. The Atacama transformed not through conquest, but through reverence.
At Nayara Alto Atacama, we honor that shift by working hand-in-hand with the Lickan-Antay community to ensure tourism uplifts—not displaces. Our design blends into the landscape. Our excursions are led by locals who share ancestral knowledge. Our observatory invites not just stargazing—but storytelling.
We also support education, heritage preservation, and climate resilience in a region where every drop of water and every degree of temperature carries weight. Because here, regeneration means survival—not only of ecosystems, but of culture and dignity.
Reviving the Spirit of Rapa Nui
Thousands of kilometers off the Chilean coast lies Easter Island, home to one of the world’s most resilient cultures.
The island’s famous Moai statues are known globally, but the people who built them—the Rapa Nui—have endured a far lesser-known story. After centuries of environmental stress and external trauma—colonization, disease, slavery, and land seizure—the population was nearly wiped out by the 19th century.
And yet, the culture persisted.
Today, Rapa Nui is reclaiming its story. And at Nayara Hangaroa, we are humbled to be part of that reclamation.
We're only hotel on the island partially owned by a local Rapa Nui family—the Hito family—whose legacy and leadership continue to shape the cultural life of the island. Our architecture draws inspiration from traditional boat houses. Our programs are designed in partnership with local artisans, dancers, and storytellers. And our excursions centre Rapa Nui perspectives—not outsider interpretations.
We also support cultural education, language revitalization, and archaeological preservation projects. Because on an island where every tree, every reef, and every word matters, regeneration isn’t just ecological—it’s existential.
The Human Thread of Regeneration
Whether in the rainforest of Costa Rica, the archipelago of Bocas, the salt valleys of the Atacama, or the sacred shores of Rapa Nui, the communities around Nayara tell a shared story.
Not one of charity, but of commitment.
Not one of escape, but of return.
Not one of tourism as transaction—but as transformation.
This is the future of travel as we see it. Not just a place to stay. A way to travel with meaning.
Plan your stay and see how travel can uplift entire communities at nayararesorts.com